Blue Nile | The Jewelry Shopping Experience Online -

Blue Nile is an online jewelry retailer that specializes in diamond jewellery, precious metals, and gemstones. This article is about the experience of shopping for jewellery on their website. It compares the traditional brick and mortar store with the online experience and takes a closer look at how it has evolved over time.

The Blue Nile online store offers a variety of methods for consumers to purchase jewelry. The company offers a wide range of payment options, including Visa, MasterCard, American Express, and PayPal. Consumers can also use Blue Nile’s easy checkout process to make purchases quickly and easily.

The quality of Blue Nile’s products has been praised by many reviewers. Reviewers note that the quality of the jewelry is high and that the selection is extensive. They also praise the convenience and ease of use of the Blue Nile online store.

The Founder's Story

Born in a small town in northern Kenya, Nelly Kibaki had always been interested in fashion. She enjoyed drawing and sewing as child, and after completing her secondary education, she moved to the city of Nairobi to pursue a career in fashion.

Kibaki started working as a design consultant for a local clothing company before opening her own boutique in 2002. Named "Blue Nile", the boutique quickly became successful due to its unique mix of high-end luxury brands with lower price points.

In 2010, Blue Nile was acquired by LVMH Moët Hennessy Louis Vuitton for an estimated $2 billion. The acquisition made Kibaki one of Africa's wealthiest women and cemented Blue Nile's reputation as one of the world's leading luxury online retailers.

Today, Blue Nile continues to offer customers access to an extensive selection of designer brands at affordable prices. The company has also developed an innovative e-commerce platform that allows customers to buy products directly from the website.

As one of the world’s leading luxury online retailers, Blue Nile has created an experience that is both unique and awe-inspiring. From the moment you visit the website, you are transported into a world of luxurious designer clothes and accessories. Whether you are looking for a special gift for someone special or just want to add some luxury style to your wardrobe, Blue Nile has something for everyone.

To start your shopping experience on Blue Nile, you first need to create an account. Once you have an account, you can browse the store’s catalog by category or search for a specific item. You can also compare prices and make purchases right from the website.

If you’re looking to buy a gift for someone special, Blue Nile has a great selection of jewelry sets and individual pieces. You can also find watches, earrings, bracelets, and other accessories.

If you have any questions while browsing the online store or while making a purchase, Blue Nile’s customer service team is available 24/7 to help you out. They’ll be happy to answer any questions about the products that you’re looking at or help you make a decision on what to buy.

When Should You Buy Online?

When you're shopping for jewelry online, there are a few things to keep in mind. First, always verify the authenticity of your purchase. Second, be sure to read the seller's policies before making a purchase. Finally, make sure you're getting the best deal possible by comparing prices and checking for deals.

If you're concerned about authenticity, Blue Nile offers a secure login and shopping process that guarantees your purchases are from authorized retailers. In addition to verifying authenticity, Blue Nile buyers can also read reviews before making a purchase to get an idea of what others think about the product.

To save on your jewelry purchase, be sure to check for Blue Nile promotional codes and discounts before making your purchase. Additionally, be sure to compare prices before buying so that you can get the best deal possible.